Cycle World was a project dedicated to creating a platform not just for selling bikes but also to contribute to the greater culture around cycling. My focus was on the landing page and catalog.
While the brief was straight forward, there was a lot of detail to keep track of. High quality photos were going to be of high importance as was a high energy level. I achieved this through the use of bold colors and fonts as well as shapes that convey movement.
There are some things I would change if I could go back.
The final pages are a clear improvement. The greater contrast is an improvement to the readability and accessibility of the pages. I also increased the distinction between the different levels of the content hierarchy, further adding to those improvements.
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